For the first time, solo travel has tipped the balance of hotel bookings with one in three weekend visitors to Jurys Inn being a single traveller.
The desire to have ‘me’ time, see new places, and get away from everyday life are the top reasons Brits have been taking more solo trips for pleasure this year.
Over half (54%) of 18-24 year olds look for quality time alone on holiday, whilst those approaching retirement (55+) are eager to take a solo trip to visit new places (37%).
Hotel group Jurys Inn has seen a 6% rise in solo travellers in the last 12 months, as the trend to pack a bag and go it alone has continued to grow.
With 30% of Brits believing nothing would stop them booking a solo trip by themselves, one in five are still being turned off the idea, because they assume solo travel is more expensive than holidaying within a couple or group.
Women are twice as likely to be scared of travelling solo, however a quarter of the nation believe locals in Edinburgh (25%) would give them the warmest welcome, followed by Scousers (19%) and Geordies (15%).
Jurys Inn Head of Marketing, Suzanne Cannon, said: “Many hotels add a singles tax to rooms, but we’d never solo-shame our guests.
“Exploring a new city or holiday destination can be eye-opening, and with 41% of Brits wanting to visit news places, now’s the time to join the thousands booking a Jurys Inn stay alone.”
For travellers still worried about the expense, Jurys Inn’s Summer Sale is on hand to offer up to 20% off the best available Room Only and B&B stay dates until Sunday 9 September 2018.
For more information and to check availability please visit: www.jurysinns.com/season-sale
Notes to Editors:
For more information please contact One Green Bean:
Ellie Cunningham-Batt I Ellie.Cunningham-Batt@onegreenbean.com I 020 3793 3842
Research undertaken in July 2018 of 1,000 U.K. respondents.
About Jurys Inn
Jurys Inn is a hotel group in the UK and Ireland. It operates 36 hotels under the Jurys Inn brand and 7 hotels under the Leonardo brand – 38 in the UK, four in Ireland, and one in Prague.
Jurys Inn is a member of the Fattal Group which operates over 160 hotels in 16 countries, including the operating platform for all 36 hotels within the Jurys Inn portfolio, and the leaseholds for 15 Jurys Inn hotels.
Jurys Inn is also part of Pandox AB which is an established European hotel property investor and owner with 122 hotels and approximately 27,000 hotel rooms in 11 countries, including 20 Jurys Inn freehold hotels.
Jurys Inn accolades include: