Conference planning is a hefty job. With venue hire, catering, accommodation, guest speakers, promotion and audience targeting; the whole process can be a little overwhelming. With so many large tasks to organise, a simple item such as the conference programme/agenda can end up being overlooked and under-designed.
Here we offer budding conference planners a few design tips to help ensure the conference programme has all required and useful information, is suitable for the conference theme, and is aesthetically pleasing.
There are plenty of templates available online that can help you design a professional looking programme/agenda. While it may be tempting to use a slick design that is full of colors and images, it is important to ask some key design questions:
Careful consideration is needed when designing any conference document, you want something that is efficient and serves its primary purpose, but you also want a programme that stands out, reflects your theme and clearly reinforces your brand.
If you have too much text, the key information can become lost in a sea of words. You want the agenda to look good and serve as a useful resource for delegates. There are a few basic questions to consider:
These basic layout questions should be asked before you sit down to design and create your programme, to save you from needing to make time consuming amendments later.
There are a few ways to style your programme.
A basic text based style can be elegant and effective, although a little wordier. With the conference title, location and host stated at the top, you can have the date as a title (using an appropriate colour scheme) and simply layout time and agenda sequentially. Well-chosen uses of bolding and quotations can help emphasise key information.
If you are planning a conference, Jurys Inns Hotels have a range of conference and meetings facilities in our city centre locations. The Jurys Inn Hotel in Milton Keynes is particularly well suited for large conferences, ideally located five minutes from the station and offering a series of conference rooms able to accommodate up to 400 delegates.
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