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Mother’s Day Champion, Samantha Cameron Most Trusted Mum
submited Fri 25 Mar, 2011
Jurys Inn reveals 48% of Brits polled would most like to have SamCam watch their kids while they take a break. Mintel research shows ‘experiences’ are a higher value than purchased gifts this Mother’s Day
With Mother’s across the country waiting to see what is in store for them this Mother’s Day, Hotel Group Jurys Inn discovers it’s not just all about flowers and chocolates, today’s modern mum wants memories not memorabilia. Research has shown* over the last four years the purchase of flowers and chocolates have decreased on average by 4% and gift vouchers and experience gifts have increased in popularity (4%).
“Exceptional Everyday City Hotels,” Jurys Inn polled mums across the UK to find out what they hoped for this Mother’s Day. Nearly a quarter (24%) wanted a weekend away without the kids as their ideal Mother’s Day gift, with only 18% wanting to take that short hotel break with the kids! It’s not surprising when 60% of mums polled claimed this Mother’s Day they would still be the ones doing all the cooking, washing-up and ironing on Sunday evening.
Whilst celeb mums are currently following the latest fad to hire a 'manny' (a male nanny), Jurys Inn asked which famous mum Brits would most like to have the kids while they took a break away. It would seem we not only trust Mr Cameron to run our country but Mrs Cameron was by far the most popular choice for our childcare (48%). Much talked about celeb mum, Victoria Beckham was second choice with 27% and Madonna proved least popular with mums (2%) following the much debated dressing of daughter Lourdes.
With over 31 great hotels to choose from, all in city centre locations offering great value and warm, friendly service, Jurys Inn gift vouchers will be the perfect gift this Mother’s Day – whether she chooses to take the family or not it will be sure to create a memorable experience. Available by visiting www.jurysinns.com
John Brennan, CEO of Jurys Inn, commented: “It’s no longer enough to pick up a box of chocolates from the local garage to say thanks to hard working mums, they want their kids to really give it some thought and create something memorable. Despite best endeavours mothers will most likely end up still running around after the kids on their special day, so it’s up to the family to give her a break from every day home life and show her they care. At Jurys Inn we value our warm and friendly service and we welcome Mums with or without their kids all year round”