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Jurys Inn Bradford to Help Cement Bradford as the ‘City of Film’ by Driving Tourism

submited Tue 13 Jul, 2010
New hotel opening on July 22nd 2010 becomes one of the National Media Museum’s premier Business Partners

Jurys Inn Bradford hotel has announced it will sponsor the National Media Museum, becoming one of the museum’s premier Business Partners, as part of the hotel’s community partnership programme. The programme will focus on driving tourism to the city and developing partnerships with local businesses and charities to support Bradford. The National Media Museum in Bradford, the world's first UNESCO City of Film, covers seven floors including interactive galleries about photography, television and animation, three cinemas including an IMAX, and two temporary exhibition galleries.

Although Jurys Inn hotel in Bradford is not planned to open until July 22nd, the hotel’s General Manager, Roger Clark-Coates is already focused on building long term partnerships with the local community to help drive more visitors to Bradford and boost the local economy.

Roger Clark-Coates, General Manager of Jurys Inn Bradford commented: “All of us at the hotel consider ourselves to be ambassadors for Bradford, many of our employees have lived in the area for years and feel a great sense of pride for the city. The National Media Museum is one of the city’s greatest assets and we look forward to working with the team to leverage opportunities to attract more visitors to Bradford who love film.”

The sponsorship will see a presence for Jurys Inn Bradford on the National Media Museum’s Media Wall, website and in the Festival brochures, as well as other materials. Jurys Inn will provide rooms for use by guests and VIPs attending the Bradford Animation Festival and Bradford International Film Festival as well as other events.

Rob Shaw, Head of Development at the National Media Museum commented: “We’re delighted to be working with Jurys Inn Bradford; the hotel is only a stone’s throw away from the National Media Museum and will be a perfect base for people visiting to attend the Bradford International Film Festival and other events throughout the year. We look forward to working with Roger and his team to help establish Bradford’s reputation as a true ‘City of Film’.”

All Jurys Inn Bradford hotel guests will benefit from 20 per cent off Pictureville Cinema tickets and a 10 per cent discount at the National Media Museum’s cafe and shop.

For more information contact Margaret Street PR:
Margaret Henriksson +44 (0)778 662 6142 or e-mail
Kate Adams +44 (0)794 246 5631 or e-mail

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