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'Citycation' - Jurys Inn Reveals a New Trend in Travel

submited Wed 03 Jul, 2013

Research from mid-market hotel group Jurys Inn and CrossCountry trains has revealed that 55% of Brits are now choosing a 'Citycation' closer to home rather than travelling further afield, with family leisure packages in particular, on the increase.

The findings mirror recent research by VisitEngland which show that there has been a steady increase in Brits choosing to holiday in the UK with over 14.2 million domestic holidays being taken in city/large town destinations in England last year, a rise of 8% compared to 2011*.

Of the 2,500 travellers surveyed, one of the main reasons given for choosing a 'Citycation' was down to cost with many claiming they take advantage of special local deals and discounts.  Being able to have a quick change of scene without needing to stay away from home for too long, as well as improved rail and transport links were other reasons given.

Jurys Inn family leisure packages have also seen a rise in bookings over the last year. Jurys Inn Birmingham's Cadbury World package from just £94, for a family of four sharing, including breakfast and four tickets to Cadbury World is rated the second most popular package.

Jurys Inn Aberdeen tops the league table as the most popular 'Citycation' destination. The hotel has also seen an increase in bookings of its shopping package which consists of a Friday night stay including breakfast for two adults sharing and a £50 shopping voucher from Union Square Shopping centre that starts from just £110.

Suzanne Cannon says: "With busier lives and tighter purse strings, it's easy to forget how important taking a break from it all can be, even if it is spending just one night away from home. Most of our hotels are less than a 10 minute walk from the city's train station so enjoying a quick getaway at Jurys Inn really can be hassle free and great value."

The survey also showed that 5.4 million Brits admitted to not appreciating their local city enough, a trend most popular amongst the over 35s who have lived in or near the same city for several years without taking the time to explore it.

Jurys Inn top five family leisure packages:

  1. Jurys Inn Aberdeen & Union Square Shopping Centre from £110 for two adults
  2. Jurys Inn Birmingham & Cadbury World from £94 for family of four
  3. Jurys Inn Southampton & Peppa Pig World from £139 for family of four
  4. Jurys Inn Derby & Alton Towers from £160 for family of four
  5. Jurys Inn Plymouth & National Marine Aquarium from £99 for family of four


And, with up to 20% off city centre hotel breaks as part of the Jurys Inn Summer Sale which runs until 8th September, now is the perfect time to rediscover your local city and plan your own 'Citycation'.  For best rates, book direct at For best rail deals visit

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