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Most Brits would rather be a guest than a host but our friendly nature and unique culture make us ideal hosts for 2012 Olympics

submited Tue 24 Aug, 2010
Jurys Inn poll reveals majority of Brits would rather be a guest, than a host Genuine friendliness is more important than manners and time keeping for being an ideal host

With Britain set to host the Olympics in 2012, a poll commissioned by Jurys Inn hotel group has revealed how the British public feel about hosting and what attributes make the ideal host. Some 2,000 Brits were asked whether they preferred being a host or a guest with the majority of those surveyed claiming they would rather be a guest, than a host.

More women than men, 58%, questioned as part of the UK-wide poll claimed they preferred being a guest, with the main reason being they get too stressed being the host, whilst 54% of men said they prefer being a guest because they don’t like serving or waiting on people.

As well as the 2012 Olympics, Britain will also host the Rugby League World Cup in 2013, the Commonwealth Games in 2014 and the Rugby Union World Cup in 2015. So what attributes do we need to be the ideal host?

The majority (47%) said that genuine friendliness and a warm welcome are the most important attributes for a host to possess, rather than good manners or efficiency and ensuring everything runs to plan. 33% thought Brits’ unique use of banter and cheeky disposition is what makes a good host, closely followed by a good sense of humour (27%).

John Brennan, CEO of hotel group Jurys Inn said: ''With Britain about to host some of the biggest celebrations on the planet it’s important we understand what makes a good host and, if need-be, how we can improve. Tapping into our unique culture and embracing what it means to be British will be vital when it comes to hosting the Olympics and other big sporting occasions. The research shows that being genuinely friendly and welcoming from the outset is most important in being a good host and we know that our guests at Jurys Inn value this above all else. You could say that friendly service is in our DNA, it’s certainly in our Irish roots.” Jurys Inn prides itself on offering a warm and friendly service at its hotels and the poll backed this up revealing that 57% of Brits agree that a warm and friendly service is the most important attribute a hotel host can offer. This is more than double the amount of those polled who preferred a speedy check in (26%). Meanwhile, 68% of those surveyed said they would not return to a hotel where they have received un-friendly service.

Furthermore, the survey showed that Yorkshire is top of the list of regions thought to be home to the best hosts, with 68% of those polled claiming this was because Yorkshire people are friendlier and more genuine by nature. The next highest region was Scotland, and then the West Country.

These survey results appear shortly after David Cameron has spoken of his wish for the UK to become one of the top five tourist destinations in the world, and of a need for Britons to take pride in their country. Talking earlier this month in a speech to travel industry figures at London's Serpentine Gallery, the Prime Minister identified tourism as a potential major factor in boosting the economy. The Prime Minister also spoke of his love of vacationing at home, and told tourism chiefs that their sector was 'fundamental to the rebuilding and rebalancing of our economy'.

Further findings the survey revealed are that Holly Willoughby is the celebrity that the majority of people feel would make the ideal host because of her funny and charismatic nature. Alan Carr came a close second, with Dawn French in third place, followed by Cheryl Cole and Fern Britton.

Jurys Inn has attracted attention amongst guests and the industry for the quality, value and consistency of its service. The leading hotel group also consistently offers guests facilities more typical of 4* hotels, which is why its properties are known as exceptional everyday city hotels.

For more information contact Margaret Street PR:

Derek Harris +44 (0)777 916 4606 or e-mail derekh@margaretstreet.com

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