As part of Jurys Inn on-going CAPEX investment over £1 million has been injected into refurbishing the group’s meeting rooms and break out areas over the last two years. New décor, furnishings, LCD mounted projectors and white screens, as well as other technical equipment have all been upgraded.
The CAPEX investment is, however, only part of the hotel group’s wider plans to turn its spotlight onto what is a key area of growth. Across its property portfolio of 31 properties in the UK and Ireland, there are 204 meeting rooms collectively providing 2,882 delegate spaces (theatre style).
Jurys Inn is focused on developing both a consolidated meetings offering and most importantly and key to its success, to train the Dedicated Meetings & Events teams to ensure there is consistency of delivery.
It has been a year since ‘Jurys Meetings’ was launched and Jurys Inn has not only developed a great value, inclusive day delegate package, they have also worked hard to achieve AIM accreditation, the industry’s only accreditation which is committed to driving up standards of the UK’s meetings industry.
Added to this, a new Group Meetings & Events Manager position has been created which clearly shows how much the company is investing in developing its meetings business.
Gemma Royle who has worked for Jurys Inn for nearly seven years has risen through the ranks since joining the company as a Group Sales Co-ordinator. In her new role as Group Meetings & Events and Sales Support Manager, Gemma will be responsible for developing and training the company’s M&E Co-ordinators, as well as looking at ways to improve best practices across the group in order to further strengthen the company’s position in the Meetings & Events marketplace. Gemma will also work closely with the MIA and their code of conduct to ensure that the group is delivering to the highest standard within the marketplace, as well as continuing to work towards achieving AIM gold level accreditation for the company.
Whilst the team continues to work tirelessly towards achieving gold level accreditation, Jurys Inn, Head of Sales Marc Webster has recently accepted an invitation to serve on MIA’s board for a second time in 5 years. Says Marc: “We are very proud of our new meetings product and we are committed to raising standards not only as a group but across the industry. We want to be seen as a major contender in the meetings arena and that’s why we will continue to raise the bar until we achieve our gold level accreditation.
“One of the reasons we chose to become AIM accredited was to use their resources to help us develop our meetings business – a clear benchmark if you like as to what our product should be aspiring to. The accreditation helps on another level too, showing our corporate clients the value of choosing an AIM accredited venue and what that really means.”
Since rolling out the MIA/AIM training across the group there has already been some great results. At a MIA celebratory lunch in April, the top 10 meetings and events people were announced, which included Jurys Inn Aberdeen’s Meetings & Events Executive, Rachel Sillery. The award was given in recognition of the commitment, passion and inspirational actions each winner had shown, making a difference to their employer, colleagues and their customers.